Many years ago, marketer James Lavers shared a clever analogy that has stayed with me: Imagine that customers come to your landing page or website with a headache.

They receive your landing pages version of a free pill, which relieves them. That pill was never meant to be a permanent solution, though, so when pain inevitably returns, customers come back for another dose.

Don’t fill that prescription, because the initial treatment earned you the right to try to deepen the relationship on the second visit. You might say something like, “To really help yourself out with your migraines, you can’t keep taking these pills. You need a longer-term approach.

Do you want to chat about that?” The once-relieved customers will be likely to take the next step because you’ve gained their trust.”

Click The Link To Get Your FREE 45 min YouTubeAds Strategy Session >>> www.youtubeadsguru.co.nz