Facebook vs YouTube Ad Differences

10 KEY DIFFERENCES (BETWEEN FB ADS AND YT ADS)

1. Simplicity – The ad itself is simpler on YouTube. It’s just a video. No caption, no headline, no post area,

none of that stuff like Facebook has. Everything you need to say happens inside the video message.

2. Repurposing Creative – If you have an Ad MESSAGE that works on Facebook, it can also work on YouTube.

All you may need to do is reformat that message for the YouTube platform: • Hook • Message • CTA •

3. LTV Lifetime Value vs. ROAS  Return On Ad Spend – Customers on YouTube tend to be worth more over time than on Facebook. This is why we measure with a long term outlook.

4. Media Planning – You've already done a lot of work in your media planning, targeting etc. that can be

repurposed from FB to YT. This preparation and all the learnings you’ve gathered will not go to waste!

Get A FREE 45 mins Strategy Call to find out if YouTube Ads will work for your business >>> www.youtubeadsguru.co.nz

5. Behaviour – On Facebook you're trying to stop the SCROLL. On YouTube you're trying to stop the SKIP.

There is a fundamental difference in what people are doing, which impacts your hook and how you overcome that behaviour.

6. Hook Attention Grabber– You still need to hook people in the first 5 seconds. With YouTube, your “Hook” is really 5-15 seconds to get people past the “Skip” and staying engaged. With FB, you can use gimmicks and techniques to capture attention.

7. Goal – Intent (YouTube) vs. Interests (Facebook). One study found that 70% of searches start with “how to”. People are looking for specific solutions on YouTube, vs. killing time and socialising on Facebook.

8. Algorithm – Both YouTube and Facebook use algorithmic media buying which can do a lot of the heavy lifting for you. Feed the algorithm enough statistically significant data, and you can use it as a powerful tool.

9. Page Health – “Channel health” doesn’t apply to YouTube. You literally only need the channel to upload the videos. Whereas Facebook cracks down on your Page Score and this could result in disapproved FB ads.

10. Social Proof – Tried-and-true psychological principles like testimonials work on any marketing channel. If you have a successful ad on FB that uses social proof, try a similar message on YT.

Get A FREE 45 mins Strategy Call to find out if YouTube Ads will work for your business >>> www.youtubeadsguru.co.nz