YouTube Video Ads To Explain and Cut Through The Confusion In The Market

Difficulty, most people go to YouTube because they want information that can help them achieve their aim, but something stands in their way.

They can’t achieve it because maybe what they want to do is too complicated and they need someone to simplify it for them. Or maybe they just can’t find the information they seek.

For every business, there’s always some level of difficulty. Let’s say the viewer wants improved health, but conflicting advice confuses them.

Build Trust By Helping Prospects Understand

If you’re the advertiser, then, and you acknowledge that difficulty, you can mirror the conversation going on in the viewer’s mind. In doing so, you start to build trust with them.

Give yourself bonus points if you can personify that difficulty. Some TV ads for kitchen cleansers do a great job of personifying difficulty, and they need to just saying that the product kills bacteria wouldn’t inspire anyone.

But turn that bacteria into a green monster that you can dissolve with the spray and you get a different reaction.

Allstate Insurance also found an effective way to personify difficulty: a human character named Mayhem who destroys homes and cars.”

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