In-market audiences YouTube adverts

Google, are tracking all of our behaviour's not just on the Google search, page and on YouTube, but also, it's got it's kind of cookies all over the internet because lots of people use things like Google Analytics, lots of people using a lot of advertising with Google.

And so it's been tracking people's behaviour's all over the internet and Google are tracking all of your movements as well via maps etc.

Now this means that Google can understand more about what people are in the market for.

So if you've recently been, let's say for example you've recently been doing searches for or visiting websites for:

• Flights to Auckland,
• Car hire,
• Looking for motels,

Google can make a good guess to say, well soon you are likely to be going to Auckland shortly.

And so they'll will probably put you in an  in-market audiences based on you're behaviour.

When you are showing all the indications that you are in the market for a trip to Auckland.

This is the perfect moment for car hire, motels and restaurants to connect with you on a YouTube Ad and make a great offer to you.

And this is perfect for us as YouTube advertisers because we can see exactly what those YouTube in-market audiences are and we can select the ones that seem to be most relevant to your business.

Which means, we can use all of Google's  intelligence to get in front of a customer at the right moment when they are In- market with highly relevant advertising.

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