YouTube Vs Facebook Advertising

Facebook is a completely different platform to YouTube for so many different reasons that I wanna go through now.

Or if it does, it's oh, it's very unlikely going to work. But you could get such better results if you look at this afresh and start from kind of scratch with your YouTube adverts.

Facebook - Social Club of the Town

So first of all, Facebook is the sort of place we go to when we are either bored or distracted or want to connect with our community.

And it's a great place for that. And if you imagine like a town, Facebook would almost be like a social bar that you would go to connect and have fun and socialised basically. YouTube is not like that.

YouTube - Library of the Town

YouTube is almost like the library of the town, not quite as sexy, maybe, but still really functional.

And it's really good to get customers from, and I'll walk you through the why in just a second. Now with YouTube, you can target when it matters most.

In those moments that really matter. Most people go to YouTube because they are already motivated, they're going there with purpose cause they want to find information that's gonna to be helpful to them.

And this is such an asset to YouTube because you know you're getting in front of people that are already motivated and want something.

You're not just going to YouTube because you are there for a social reason. You're going there because you are wanting something. And this is means that the customers you're potentially gonna be getting in front of are already motivated.

So let's take these two, lovely ladies  as an example, for example, they might be typing in things into YouTube such as best weight loss plan,  or how to eat clean or a hit workout or how to get in shape.

I recently did a lot of training for a fitness company and hence why we're using this example, but people are going to YouTube looking for information.

They're using YouTube almost like a search engine and you can get in front of that audience at exactly that moment when someone's searching for what it is that you do.

So it means that as you run your ads, you're gonna be getting in front of a, an audience that's already open to your advert if it's relevant of course.

Now if you compare like Facebook and YouTube just for a second with the targeting you have on Facebook, obviously you've got things like lookalike audiences and re-marketing or retargeting audiences.

when you're looking to get in front of cold traffic (window shoppers) on Facebook, it's gonna be very much interest based on what people have been doing and liking and what they're following.

For example, Facebook are gathering all that information per user and be able to supply that to you as an advertiser, which means you can advertise to them based on their interests.

Now YouTube has exactly the same thing we can target people based on their interests and how they're interacting across all different websites along with Google as well and YouTube.

But with YouTube you also have that intent targeting so you know what people are searching for in that moment, the moment that really matters to the customer.

And you can be there in that moment. It is the perfect time to get in front of someone because it's almost like they're coming to your physical store and they're looking for information and that's the sales pitch you've got.

It's kind of like they've come to you wanting information and you can just supply that information in order to sell your products and your services, which makes the whole process of YouTube advertising a very different platform to Facebook.

Now, if we look at video on both these platforms, Facebook versus YouTube for example, there are a lot of differences as well. If we look at something like view counts, people are always like, Oh, my video went viral on Facebook and I didn't get quite as many views on YouTube.

but it's still doing well on YouTube too it's so funny when people come to that conclusion because of course you are likely to get more views on Facebook than you are on YouTube.

However, there's a reason for that sometimes, and that is because what is it that they consider a view now with Facebook is three seconds.

So let's say for example you're scrolling through your newsfeed and you stop and you see a video ad load for three seconds, for example, you might see it and then you carry on scrolling past that is considered a view.

So it's not necessarily a person that's really viewing that video they're kind of like maybe saw it. Sure, it might have been an impression, but it wouldn't necessarily have been a real view, someone who's actively wanting to watch that video.

Whereas with YouTube it is 30 seconds. That's a big difference if someone watches your video for 30 seconds, you know they're engaged, you know they're actually watching your video and want to find out more wanting to watch that video.

They're not just sitting back and thinking, Oh, I watched it and it's like I've watched something else and I got distracted, etc.

If someone watches for more than 30 seconds, it's because they're interested in what you have to say so a view is like 10 times more time for a view on YouTube than Facebook.

Get A FREE 45 mins Strategy Call to find out if YouTube Ads will work for your business >>> www.youtubeadsguru.co.nz

And that means you're getting in front of an audience it really does mean something. So with engagement normally you would see if you released a video on Facebook, you see a lot of stats out there, but this is a stat that I've recently saw with engagement. If you have a really, really good video on Facebook, it's likely to get around about 20 seconds worth of watch time.

Whereas if you look at a YouTube video that's exactly the same video, if it's uploaded to both platforms, you'll see your watch time is dramatically longer.

And in this instance it was 150 seconds.

So the same video on both platforms will perform in a completely different way because people are treating the platform in a completely different way. So it's just good to be aware of these numbers because sometimes people will say, I'm doing so well on Facebook, these numbers are crazy.

But then you look at YouTube and it doesn't look quite as good, It's because sometimes the stats are, are kind of compiled in a different way and it's important for you to know what that actually means for you and your advertising.

Now another thing about when you're advertising on Facebook versus YouTube, and this is good to have a distinction now because some people forget about this is that with YouTube and well actually let's go for Facebook first.

With Facebook you'll see that there's actually a lot of text around a video ad that you might use. So if someone's scrolling through their newsfeed and they all of a sudden see a video a play, they're like, Oh, this is a video ad maybe that can grab their attention. If that video is not that great, that's sometimes okay because the text around it, people might want to read more, they can get compelled by your text and you have more of your offer there and they might not actually be watching your video so much as actually reading the text around your video.

So your ad on Facebook has the text around it that can be very, very supporting of the call to action, which is a really handy thing for Facebook. Whereas with YouTube you don't get that the video pretty much is by itself.

Sure, you might have a title and you can have some text maybe in the actual video edited in potentially, but really the video has to do all the heavy lifting. There's no text around it to support it or anything like that so with a text around your ads on Facebook, you don't have that luxury.

So the video ad that you're wanting to use probably won't work as well for if you try and repurpose that same video ad and try to move it across to YouTube because now that video has a standalone without the sporting text on YouTube and that's why it won't work very well.

Get A FREE 45 mins Strategy Call to find out if YouTube Ads will work for your business >>> www.youtubeadsguru.co.nz