YouTube Placements Adverts

Now placement targeting is where we can really pinpoint exactly what videos we want our ads to run on.

So I'm sure you've seen the ads on YouTube before where you get that skip ad button and you have to wait for five seconds before you can skip the ad.

 Those are known as In-stream ads and we'll talk about that shortly with those ads running in front of other videos As the advertiser, if you are advertising onYouTube, you can actually select which videos you want your ad to run in front of.

So you literally grab the URLs of the different videos you want  your video ad to run in front of and it means you can get in front of your audience based on which videos they're watching.

And it's a really effective type of targeting cause you can say, right, if I wanna get in front of that video, cause I know my audience will be definitely watching that video, you can choose to put your ad in front of that video.

So placement targeting is choosing different videos you want your ads to run in front of. 

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