When it comes to Youtube ads, the targeting options are second to non. with these 8 targeting options you can get in front of your target audience when they are researching a product or service and the timing is so spot on. 

You can target competitors videos and run your ad in front of their video.

Here are the 8 YouTube advertising targeting options

#1 Re-marketing Targeting

Re-marketing if you're doing a lot of Facebook advertising, re-marketing and retargeting,Facebook call it retargeting, Google will call it re-marketing is pretty much exactly the same thing.

So should someone visit your website, you can track them with a tag.

That means if someone lands on your landing page for example and didn't take the next step, you can take that audience that went to your website and didn't sign up and run ads in front of them on various platforms.

#2 Placements Targeting

Now placement targeting is where we can really pinpoint exactly what videos we want our ads to run on.

So I'm sure you've seen the ads on YouTube where you get that skip ad button and you have to wait for five seconds before you can skip the ad.

Those are pre-roll ads or actually known as In-stream video ads,  if you are advertising on YouTube, you can actually select which videos you want your ad to run in front of. ie: competitors videos , product review videos etc.

#3 Keywords Targeting

Now keywords is probably the easiest one to start with in terms of explaining how they work because really what's happening is if someone types in a keyword into YouTube, then YouTube and then Google track that.

And it means that we can then show your ads to people who have recently typed in that keyword.

#4 Custom Intent Targeting

 You can build out your audiences based on what people type in as keywords and what websites they visit, there's all this stuff.

And so whilst this looks really complex and it's difficult to get your head around when the first time you see all this information, This is the power AdWords platform.

#5 Topics Targeting

Now topic targeting is where you can select what, topics you want to get your ads in front of. So, let's say, for example, your audience tends to watch videos on a certain type of topic.

And don't worry, these topics are actually laid out for you inside of the AdWords interface.

So you can literally just choose exactly what topics seem most relevant to your business and you can go down the list and say, okay, that one, that topic looks relevant, that type, it looks relevant and there's thousands of them.

#6 Similar Audience Targeting

Youtube similar audiences advertising this is again pulling on Google's intelligence and if you are to have a lot of activity on your videos or on your website or perhaps even if you upload your, your customer database list to Google through something called Google Match, then if you were to upload that list or have those people hit certain pixels on your website for example, not only will Google say great, well we've built a list of those people for you, they will find you more of the same type of audience based on there data.

#7 In-Market Audiences Targeting

Now Google, as I said earlier, are tracking all of our behaviour not just on the Google search, page and on YouTube, but also, it's got it's kind of cookies all over the internet because lots of people use things like Google Analytics, lots of people using a lot of advertising with Google.

And so it's tracking people's behaviour all over the internet and Google are tracking all of your movements as well. Now this means that Google can understand more about what people are in the market for.

So if you suddenly start searching for cars and reviews and websites belonging to car sellers Google puts you in a In-market audience.

#8 Affinity Audiences Targeting

Affinity audiences are an audience where someone has a long standing interest in something and again, they'll break all the affinity audiences down for you so you can see exactly what ones might be most relevant to your business.

Likewise, when you're getting data into your AdWords accounts and you kinda seeing exactly what's happening on your website, Google will be able to provide some information about those audiences and probably recommend different affinity audiences to you.

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