Target 97% of online shoppers that your competitor's don't

You've probably come over to this video because you've watched one of our other videos, and you want to learn how you can get, access to the other 97% of shoppers.

As I said on previous videos, there are actually three types of shopper, if we use the analogy of shopping on a high street, you've got what we call checkout shoppers. They're 3% of the market they're ready to buy now, and that's usually what everyone goes after.

But there's another couple of categories, one is what we call In-store shoppers, and the other one is what we call window shoppers.

Exactly the same analogy as you would think when you would go in on a normal high street window shoppers are sort of looking and browsing around, they've not made a decision yet. They're just sort of browsing and looking and, but then you've got what we call the in-store shoppers.

They make up 37% of the market at any one time, by marketing to these and putting yourself in front of them, you can educate them on your products and services, and by educating them, you get, you've got a standard 68% chance of actually converting them into customers.

Because when you start to educate them on the market you become and you gain the trust of that particular prospect they're more likely as I say, 68% more likely to go with you than your competition.

Most of the competition, and most people are aiming for that 3%. And that's all they're aiming for but focusing on the  other 97% and bringing through people through a process, you actually can produce a pipeline of consistent and persistent customers that are moving from 60% to 37% in-store shoppers. They're getting their answers to their questions answered by you, and they trust you.

And then they move into the 3% and they become checkout shoppers, and who do they become checkout shoppers with? 68% of them will be your customers.

So you can, sort of get in front of them before everybody else is in front of them and that's what we offer with YouTube advertising on YouTube targeting, because YouTube and Google combine their data you can get in front of the customers at different stages.

And the beauty is you can give the right message to those customers at the different stages, what do I mean by that?

Think about this If you had a trade stand, and you were on the trade stand and somebody was standing on the outside, there are things you would say to them because they're on the outside of the trade stand, you wouldn't go in on a full blown sales pitch you'd just make a bit of casual conversation and you just generally talk about, you know, your products.

But if they are an in-store shopper they're on your trade stand and they're looking at things, you'd start to ask them questions as to, you know, is that, you know, what are you looking for? What problem you're trying to solve? Is there anything you're not too sure of?

And you would ask the questions in that way. And then of course there is the checkout shopper, which is, yes, I want to buy, but I'm not sure whether I'm gonna go with A or B, or, I'm not sure whether I'm gonna go with your company or your competitor's company.

Then you're talking to them in a different way and you're talking about guarantees and backup service, etc cetera. So the beauty of YouTube, you can do that, we at YouTubeAdsguru.co.nz we basically can help you get in front of customers at the right time, get your message across, help you educate them, and by doing so, build you a pipeline of quality, consistent deliverable leads to your calendar where you'll then find that these people, roughly between 30 and 50% of those will convert into paying customers.

So if you'd like to know more, click on this link and head over to our website, book your Free 45 minute strategy session.

There'll be a red button somewhere on the web page. Click that and go over to our calendar, choose a date that's is convenient with you and choose a slot, answer a few questions about your company, your business, what you're trying to promote, so that we can be prepared for the call and we'd love to s to help you put together a strategy.

Now, if we don't think we can help you or we don't think we can target the people you are looking for, we will tell you because we rather work with people that we can really make a big difference to, and because we've I've got over 20 years experience in the industry, I can point you in the right direction on where you'd best to get your best bang for your buck.

But I'd say 80% of time YouTube advertising plus linking to what we call trade stand videos is the way to go, so if you'd like to learn more, click over to the website and I look forward to helping you there. My name is James Roberts from Youtubeadsgurus.co.nz.