Business Owners It’s hard to read the label when you’re inside the bottle.
Business Owners It’s hard to read the label when you’re inside the bottle.

“ The business owner is uniquely unqualified to see his company or his product objectively.
He is on the inside, looking out, trying to describe himself to a person on the outside looking in.
It’s hard to read the label when you’re inside the bottle.
Too much product knowledge causes the business owner to answer questions no one is asking.
This makes for extremely ineffective advertising.”
Roy Williams | Wizard of Ads Academy
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