What ads works on Facebook doesn’t work on YouTube

Ads that work on Facebook may not necessarily work on YouTube, and vice versa. Both platforms have unique features and targeting options that can impact the effectiveness of an ad.

For example, Facebook ads tend to perform well with a more personal touch, such as personal testimonials or showcasing how a product can help solve a problem in someone's life.

On the other hand, YouTube is a video-first platform, so video ads that demonstrate products in action or provide entertainment value tend to perform better.

Additionally, Facebook has a vast amount of demographic and interest data on its users, allowing advertisers to target specific audiences based on things like age, location, job title, and more.

YouTube's audience is younger and more likely to be interested in entertainment and educational content, so ads that align with these interests tend to perform well.



Ultimately, the success of an ad campaign on either platform will depend on many factors, including the target audience, ad format, and messaging. The best way to determine what works is to test different strategies and continuously monitor and optimize the campaign.