Target The 97% of Prospects Your Competition that Are Ignoring

Smarter Way To Get Leads For Business Owners, as a business owner, it can be tempting to focus all your attention on the small percentage of online prospects who are ready to buy now.

After all, these are the customers who are most likely to convert into paying clients, and it can be easy to get caught up in the race to win their business.

However, it's important to remember that the majority of online prospects are not in buying mode. In fact, according to recent statistics, 60% of online prospects fall into the category of "window shoppers" who are not even aware they have a problem that needs solving.

Another 20% are "problem aware" but not actively seeking a solution, and 17% are simply in information-gathering mode, such as in-store shoppers who are browsing and learning about a product before making a purchase.

While these numbers may seem daunting, targeting these prospects can actually be a smart move for your business in the long run.

By focusing on building relationships with the 97% of online prospects who are not yet ready to buy, you can create a pipeline of potential clients who trust you and your company.

By providing them with valuable information and answering their questions, you can help them move through the buying process and eventually convert them into paying customers.

So why should you focus on the 97% rather than the 3%? Here are a few reasons:

1. Build brand awareness: By engaging with online prospects who are not yet ready to buy, you can build brand awareness and establish your business as a trusted authority in your industry. This can help you stand out from your competitors and make it more likely that prospects will turn to you when they are ready to buy.
2. Nurture relationships: Focusing on the 97% allows you to nurture relationships with potential clients over time. By providing them with valuable information and answering their questions, you can build trust and establish a rapport that can eventually lead to a sale.
3. Reduce competition: By focusing on the 97%, you may be able to reduce your competition. While your competitors are all vying for the attention of the small percentage of online prospects who are ready to buy now, you can carve out a niche by targeting those who are not yet in buying mode.
4. Long-term growth: Finally, targeting the 97% can lead to long-term growth for your business. By building a pipeline of prospects who are moving through the buying process, you can ensure a steady stream of potential clients who are more likely to convert into paying customers.

In conclusion, while it can be tempting to focus on the small percentage of online prospects who are ready to buy now, targeting the 97% can be a smart move for your business in the long run.

By building relationships with these prospects, you can establish trust and create a pipeline of potential clients who are more likely to convert into paying customers over time.

So if you would like to learn more about how you can target the 97% book a FREE Strategy call click here to head over to our website to learn more: www.YouTubeAdsGuru.co.nz