The business owner is uniquely unqualified to see his company or his product objectively.

It is often true that business owners can have a bias towards their own company and products, which can make it difficult for them to see them objectively.

This is because they have invested a significant amount of time, effort, and resources into building their business and creating their products, and they are naturally invested in their success. Additionally, they may have a personal attachment to their company and products, which can also impact their ability to see them objectively.

However, it is important for business owners to strive for objectivity in order to make informed decisions and effectively run their business. This can be achieved through market research, feedback from customers and employees, and seeking out unbiased perspectives from trusted advisors or industry experts.

By taking a step back and seeking out objective information, business owners can gain a clearer understanding of their company, products, and the market, which can help them make better decisions and drive their business forward.

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